clikiti
Sign in
Menu
Industries
ArticlesPlaybooksReports & dataAbout Clikiti Researchclikiti.com
Get the Brief
By an open work van at first light, a web agency owner shows a laptop to a contractor holding a coffee
AI-generated image · Clikiti Research
Pitch playbookHome services

Before and after: the emergency-first home page for an independent contractor

The typical contractor website answers four of the nine questions homeowners ask. This is the home page that answers all nine, block by block, with sample copy and the pitch for each block.

Clikiti Research · Oct 15, 2026 · 5 min read

Top stories

What the data says this week

Archive
Three illustrated cats in white lab coats study a wall covered in hundreds of website screenshots, sticky notes and red string, while a black cat in a stealth suit and night-vision goggles drops from a ceiling vent on a rope to grab a glowing folder of secret data
Inside Clikiti ResearchNews

Meet Clikiti Research: open data on how small-business websites treat the people who use them

Most people meet a local business through its website first, yet almost nobody measures those websites in the open. Clikiti Research does: 20 reports and 3,210 websites so far, free to use under CC BY 4.0. Here is why we do it, where it is going, and how to work with us.

Clikiti Research · Oct 16, 2026 · 4 min
A web agency owner shows a laptop to a salon owner in a black apron at a reception desk beside an open appointment book
Salons and barbersPitch playbook

The walk-in pitch: selling a salon website at the front desk

Salons and barbershops are businesses people walk into, and so can an agency. This playbook is the visit: a five-minute check on your phone outside, what to say at the desk, a leave-behind card with three numbers from our study of 193 salon websites, and the follow-up.

Clikiti Research · Oct 15, 2026 · 4 min
A stylist in a black apron smiles at a client with curly hair in a round salon mirror while talking through a new cut
Salons and barbersFinding

72% of salon websites take bookings online. 42% say what happens if you cancel.

Clikiti Research · Oct 15, 2026 · 4 min
A web agency owner shows a laptop to a venue owner at a long farm table in an empty whitewashed barn
Wedding venuesPitch playbook

The intake worksheet: nine questions to ask a wedding venue owner on the first call

Clikiti Research · Oct 15, 2026 · 5 min

Pitch playbooks

One fixable problem per industry, and the line to open a pitch with.

All playbooks
01Only 9% of private school websites let a parent reach a person in one tapEducation · 9% pass · 3 min02Most small law firm websites can't tell a client whether anyone will answer tonightLaw · 39% pass · 2 min03Build sheet: the insurance page 72% of dental practice websites don't haveDental · 28% pass · 6 min04Talk track: getting an independent repair shop to put its prices onlineAutomotive · 29% pass · 5 min05Before and after: the emergency-first home page for an independent contractorHome services · 53% pass · 5 min06Three cold emails to a vet clinic owner, each built on one numberVeterinary · 17% pass · 5 min07The safety page 62% of pest control websites don't have, before and afterPest control · 38% pass · 5 min08The one-page scope: what to send a small accounting firm after the first callAccounting · 13% pass · 5 min09Copy deck: the med spa consultation page, block by blockMed spas · 34% pass · 6 min10The audit recording: a five-minute screen video for a restaurant ownerRestaurants · 29% pass · 6 min11The agent page, measured: a spec for the 80% of sites with no licence numberReal estate · 20% pass · 6 min12Ten questions for the first call with a physical therapy clinic ownerPhysical therapy · 18% pass · 5 min13The two-week pilot: a fixed-scope website offer for an independent optometristOptometry · 7% pass · 5 min14The quote request form, specified: what a landscaping company should ask, and what to skipLandscaping · 77% pass · 5 min15The referral partner pitch: reaching an insurance agency through a client you already haveInsurance · 22% pass · 5 min16The pitch deck in five slides: selling a website to a moving company ownerMoving · 19% pass · 5 min17The intake worksheet: nine questions to ask a wedding venue owner on the first callWedding venues · 9% pass · 5 min18The letter: how to write to an independent funeral director about their websiteFuneral homes · 39% pass · 5 min19Take the class first: a field-visit playbook for pitching an independent gymGyms and studios · 20% pass · 5 min20The walk-in pitch: selling a salon website at the front deskSalons and barbers · 42% pass · 4 min
  1. Repair shop, tire shop, body shop, car lot: where their websites part waysAutomotive · 6 min
  2. Talk track: getting an independent repair shop to put its prices onlineAutomotive · 5 min
  3. The eight questions clients ask a law firm website, ranked by how often they're answeredLaw · 6 min
  4. Build sheet: the insurance page 72% of dental practice websites don't haveDental · 6 min
  5. Only 9% of private school websites let a parent reach a person in one tapEducation · 3 min
  6. Only 28% of dental practice websites say which insurance they takeDental · 2 min
29%
Stat of the week · Automotive

of 174 independent auto shop and used-car dealer websites show any price: a service, a fee, a labour rate or a car.

See the finding
Source: Clikiti Research, The State of Independent Auto Websites 2026 (n = 174, Q4 2026)

The reports

Every industry we've scanned, with the PDF and the data

Scanning now

Trades and appliance repair, then automotive, real estate and restaurants.

The Clikiti Research Brief

One stat. One pitch. Every Tuesday.

A finding from our scans, what it means for the agencies selling to that industry, and the line to open a pitch with. Free.

No spam. Unsubscribe in one click.