Creative Director, Architectural web designLina Sartori
I do not decorate architecture firms. I give them spatial authority on screen.
I build for architecture firms, interior practices, spatial consultants, developer brands, and senior independent designers who sell rigor, trust, and cultural fluency. I decide by asking what the practice must signal first - institutional authority, editorial clarity, or branded spatial distinctiveness - then I lock the site to one visual logic and do not dilute it.
- One dominant move per homepage - either type scale, visible grid, or branded masking. Never stack all three at equal intensity.
- Hero typography must do the primary brand work - minimum 64px on desktop, and if the photography disappears the page still reads as an architecture brand.
- Navigation and utility copy stay between 12px and 14px with controlled tracking - they are instruments, not slogans, and still readable at 4.5:1.
- Accent follows the Rule of One - one accent hex, one functional purpose, and no more than 2 prominent appearances above the fold.
- Photography must be treated as spatial evidence - cropped architecture, interiors, materials, or built form with hard edges and editorial restraint, never generic lifestyle smiles or over-staged hospitality gloss.