Designed.Not generated.
People can spot a machine-made website in a second. Your clients’ customers can too. Clikiti checks every page for the tells before you see it.
What gives a page away.And what Clikiti does about it.
The rates come from Adrian Krebs’s scan of 1,590 Show HN pages, checked against design studio and copy guides. Even the companies that make the models now publish advice against the same look.
| The tell | How common | On a Clikiti page |
|---|---|---|
| Purple and violet gradients as decoration | 28% of pages had heavy gradients | Blocked |
| A centred hero: headline, paragraph, two buttons | 23.5% of pages | Never the default layout |
| A row of three identical icon cards | 20.1% of pages | Flagged |
| Frosted-glass panels | 17.1% of pages | Flagged; blocked at three or more |
| The fashionable “tasteful” fonts, used by default | 15.8% of pages | Flagged unless they are the client’s |
| A coloured stripe down one edge of a card | 13% of pages | Flagged |
| A pill badge above the headline | 4.7% of pages | Blocked |
| Emoji and sparkles as icons | Cited by almost every guide | Blocked |
| Hype words: elevate, seamless, unlock, empower | Cited by every copy guide | Blocked |
| “It’s not just X, it’s Y” | Cited by every copy guide | Blocked |
| Round-number proof and nameless quotes | Cited by most guides | Flagged; real reviews only |
| Lorem ipsum, John Doe, placeholder photos | Cited by most guides | Blocked |
Ban a look and you get the next one.So every page starts with decisions.
When the industry dropped purple, it landed on cream, a serif and terracotta. A list of bans breeds the next default. So before anything is drawn, four things are decided from the business itself.
- One signatureA detail only this business has
- The coloursFrom the client’s real brand
- The typeTheir fonts, or a stated reason
- The layoutFollows the job of the page
A rule, not a hope.
A deterministic check reads every page Clikiti makes. Blocking tells get one targeted fix; the fix is kept only if it removes them and keeps every real fact.
- It runs on redesigns, concept pages and every page of a full site.
- The score is saved with each version, so you can see it.
- Writing suggestions that sound machine-made are dropped before you see them.
- The pageWhat ships
- Copy checkNo hype words, no invented proof
- Layout checkNo template skeletons
- Colour checkNo decorative purple gradients
- Their brandAlways exempt
The client’s brand always wins.A purple brand stays purple.
The check only flags what nobody chose. Their own colours, their own fonts and their own logo are exempt, every time.
Your move.
Start with a free scan of any site. We review every access request by hand during the alpha.